The premier source for authentic Latino cuisine, Goya Foods is the largest, Hispanic-owned food company in the United States. Founded in 1936 by Don Prudencio Unanue and his wife Carolina, both from Spain, the Goya story is as much about the importance of family as it is about achieving the American dream.
Goya was started in a small storefront in Lower Manhattan, New York, catering to local Hispanic families by distributing Spanish foods such as olives, olive oil and sardines. Driven by the belief that there was a growing consumer market for high-quality, fresh-tasting, Latino foods, the Unanues infused their personal philosophy throughout the company. This commitment to excellence is the cornerstone of Goya's popular credo, "If it's Goya, it has to be good". The result of this simple, yet deeply resonant pledge is the evolution of Goya Foods into a leader in the Latin American food industry, with operations spanning the globe.
Throughout its history, all of Goya Foods 3,000 dedicated employees have helped build the company's solid reputation as the leading authority on Hispanic food. Whether presenting consumers with the finest products from the Caribbean, Mexico, Spain, Central and South America, the Goya brand has insured quality for multiple generations of satisfied consumers.
From Goya's modest origins, the company now boasts a full host of products ranging from condiments, pantry items, beverages and frozen foods representing all of Latin America. In 2005, Goya added over 400 new products alone, reaching a milestone of more than 1,500 product offerings and distributed brands, and further solidifying its position as the definitive connection to Latin American cuisine. As the company continues extensive product diversification, it honors Goya's founders by fulfilling their promise to make each meal a uniquely memorable experience for family and friends.
Intent on building upon its rich heritage, Goya Foods provides consumers across the United States, the Caribbean and abroad with a comprehensive choice of Latino foods designed to fit into the full range of Hispanic tastes and preferences. In addition to new product development, the company has undergone the most extensive facilities expansion in its history, adding over one million square feet to its manufacturing and packaging capacity. Goya Foods and its consumers will realize substantial gains through the creation and strategic expansion of these new, state-of-the art manufacturing and distribution centers throughout the United States, Puerto Rico, Dominican Republic and Spain.
Goya's commitment continues to be realized through its online presence, www.goya.com, which personalizes the consumer experience by providing great-tasting, authentic Latino recipes for the home cook as well as educating Hispanics and non-Hispanics alike to the diversity of Latin American cuisine. Visitors to Goya on-line are encouraged to become part of La Gran Familia Goya by receiving Goya e-News, a quarterly electronic newsletter full of timely recipes, new product announcements and fun prizes. The Goya eStore makes a variety of Caribbean, Mexican, South and Central American products including rice, beans, olives and a variety of condiments available to consumers online within mainland United States.
Goya Foods remains firm in its commitment to being the brand of choice for authentic Latino cuisine while retaining its family-oriented approach to its consumers, all of whom comprise La Gran Familia Goya.
