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Constant Contact has recently opened a Small Business Field Development Office in partnership with the Meadowlands Regional Chamber of Commerce. Beginning in July, Constant Contact Authorized Local Experts will offer two free marketing workshops a month. Additionally, the Constant Contact Small Business Think Tank has been created to offer a more intimate setting for small businesses and nonprofits to receive face-to-face marketing support. Twice a month, “Think Tanks” will be held with Constant Contact Authorized Local Experts. A maximum of 10 attendees will receive group coaching on marketing challenges as well as hands-on support with Constant Contact.
Think Tanks: A unique opportunity for Small Business and Non Profits to gather with Constant Contact Local Authorized Experts for an intimate and lively discussion and instruction on all things to do with online marketing. Meet and greet area businesses and share in conversation around marketing challenges. Additionally, receive hands on Constant Contact support as needed during Think Tank. If you are a New York City or New Jersey based business and are looking for one-on-one live Constant coaching, please email Kim Mitchell. We will arrange for live “Office Hour” one-on-one coaching as well!
July 23rd, 10:30am - 12:30pm: Think Tank, Conference room
July 29th, 8:00am - 12:00pm: Build Your Marketing Toolkit and Social Media 101, Workshop room
July 30th, 10:00am -12:00pm: Think Tank, Conference room
August 5th, 8:00am - 10:00am: Email Campaigns, Workshop Room
August 13th, 10:00am -12:00pm: Think Tank, Conference Room
August 20th, 8:00am -10:00am: Event Marketing, Workshop Room
August 28th, 10:00am -12:00pm: Think Tank, Conference Room
September 10th, 8:00am - 10:00am: Build Your Marketing Toolkit, Workshop room
September 18th, 10:00am - 12:00pm: Think Tank, Conference room
September 23rd, 8:00am -10:00am: Social 101, Workshop room
September 30th, 10:00am - 12:00pm: Think Tank, Conference room
Build Your Marketing Toolkit
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Attendees of this presentation will learn:
*What marketing really is (and isn’t).
*How marketing has changed in ways that benefit small businesses.
*The importance of setting goals and objectives for their marketing efforts.
*The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
*It’s ok to start small, to start where you already are.
Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.
Campaigns That Drive Action – Newsletters & Announcements
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
*The different types of newsletters
*What to write about in your newsletter or announcement and how to consider using images
*Subject line best practices, and when to send your newsletter
*The importance of understanding how connected email and social media are…they have to be done together.
*What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Campaigns That Drive Action – Events and Registration
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.
Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.
Attendees of this presentation will learn:
*The different types of event you might run
*Setting a goal for your event
*Promotion of your event (including a sample promotional timeline and activities)
*Set up an effective online registration process
*Post-event activities you can’t forget
Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.
Basics of Social Media: Why use it, which channels and what to say.
Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
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